Strategy, Branding, Naming & Design
Want your business to have a beloved brand?
Carinhas is a design studio creating strategic and
human brands that make people fall in love.
Our projects
Tartiner
Botané
Herdei o Look
Super Vegan
Zaetê
Amis
Le Petit Chéri
Premura
Almadoré
Revoança
Bendita Planta
Piece of Paper
Förena
Fatéri
Colarinho da Serra
Reserva Penedo
Crepe Urbano
Leve Me
Vitalis
Aimée
Mônica Fernandes
Matulim
Catapulle
Flora Brasil
Bendita Chama
Thiara Ney
Maria Carol Mendes
Thaís Faria
Anama
Our projects
Tartiner
accent, and a charismatic packaging family.
Botané
is shared with heart, soul, and daring.
Herdei o Look
to dress little ones who grow too fast.
Super Vegan
perfect texture and completely vegan.
Zaetê
the body, feet and soul.
Amis
friends, through Classical Pilates.
Le Petit Chéri
the ingredients and makes the most beloved breads.
Premura
relaxed and punctual.
Almadoré
made by many hands from north to south.
Revoança
education must free people's minds.
Bendita Planta
natural products free of toxic ingredients.
Piece of Paper
transform for your ideas to come to life.
Förena
imagine using one cosmetic with many functions.
Fatéri
life without losing the pleasure of eating.
Colarinho da Serra
a craft beer with the perfect head.
Reserva Penedo
the true vision of paradise.
Crepe Urbano
with flavors that will make you travel!
Leve Me
dietary restrictions to become tasty moments.
Vitalis
or dance, a place to feel good.
Aimée
designed to offer a caring experience.
Mônica Fernandes
from our kitchen to wherever you are.
Matulim
from our kitchen to wherever you are.
Catapulle
marketing and be catapulted into growth?
Flora Brasil
Flora Brasil is a store for each and every one of them.
Bendita Chama
the grill with creative recipes.
Thiara Ney
their business towards financial independence.
Maria Carol Mendes
information and without conflict of interest.
Thaís Faria
fashion and positioning for an authentic image.
Anama
art, sculpted individually by hand.
What we do
Branding, Strategy,
Naming & Design
The powers of communication will transform your company into a Beloved Brand. We’ve helped other businesses achieve this goal by creating clear purpose statements, visual identities, and verbal brand stories that connect with their dream customers on a deep level. Let’s do this?
Kind words from passionate entrepreneurs
“No words can describe the result! In fact, it turned out completely different than I imagined…
I managed to fall even more in love with my company! You managed to describe everything better than I could! My company finally has a unique identity! I’m very Grateful!
“You couldn’t have chosen a better word than PASSION!…
The feeling it is to open each file and see our brand beautiful and full of love like this! We are delighted with every detail! You guys are awesome! I’m so happy with the result, I’m sure I did the right thing!”
“I loved it! No words to describe what I’m feeling…
I loved the way they captured my desire for change! This identity translates everything we feel and think about events: happiness in celebrating and sharing! Melina and Raphael, you perfectly captured the spirit of the company.”
“When I received the first files I said: this is it, how perfect, it says it all!…
The brand ends up being very exciting for the customer, the customer likes the brand, thinks it’s beautiful, likes to take a picture with the logo. It’s a design that understands you. It’s not a random drawing!”
“I can’t see any other brand that I think is prettier…
I think mine is the prettiest of them all! It’s not just a bowl, a fouet, or a loose element, it’s a humanized element. It’s like a little angel who is going to take care of you. I think people feel that a lot.”
“Our design came even before the construction of the Inn…
The visual identity was a watershed moment. When the results arrived, it was much better than we imagined. We always thought it would be something different, that it would make a difference in our business, but it was way more!”
“I didn’t expect to approve of our brand at first sight…
When I saw the result of the brand I thought: Wow, my store is going to be perfect! People fall in love with Aimée’s brand, it sticks in their heads. With each stroke you make, you can see that it’s with affection, you can see that it’s made with love.”
“What a delightful result! BELOVED in every way!…
Wonderful, intense, smooth and impactful!! It’s a dream come true! You exceeded our expectations, we are in love with you and Anama. We should have filmed, the look of each employee’s face, the tears in their eyes, we are fulfilled!!”
“Not only do customers praise the result, even professionals in the area come to praise…
Seven years have passed and I still think the brand is beautiful! It’s clean, it’s pretty, it conveys what we wanted to convey, I think it’s wonderful! It makes all the difference for a company to have a brand well done by professionals.”
Let's create together!
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Who creates the Beloved Brands
Nice to meet you!
We’re Melina and Raphael.
We’re both graduates in Design of PUC-Rio, with Melina holding a Master of Science degree in Design and Raphael holds a postgraduate degree in Branding from IPAM in Lisbon.
In addition, we were shortlisted and won medals at the Brazil Design Award. With over 15 years of experience in visual communication, we’ve helped hundreds of businesses in Brazil.
We’ve also helped businesses in countries such as Brazil, Portugal, Japan, Germany, Mozambique and others create beloved visual identities that make their dream clients fall head over heels with them.
We’ll show you how to use the power of branding, naming and visual communication to your advantage and help your company live a long and prosperous life.
