BELOVED BRAND | BENDITA PLANTA
Biocosmetics that use the best of nature to nourish the body and bring peace to the spirit.
SERVIÇOS: VISUAL IDENTITY, COPYWRITING, ILLUSTRATION, PACKAGING AND COLLATERAL
LOCATION: RIO GRANDE DO SUL | BRAZIL
YEAR: 2021





Nourishing the skin is essential for well-being. But what if we could use the best of nature to care for the skin and nourish the soul? At Bendita Planta (means “Blessed Plant” in Portuguese), the intention is to care for the body while nurturing the spirit. Customers are invited to dive into the world of biocosmetics, natural products, free of harmful and polluting ingredients, to care for themselves without harming their health or the planet.
The brand’s central idea is that nature is sacred and plants are powerful. That’s why the “Bendita Planta” wordmark was drawn with inspiration from nature’s organic shapes and perfect curves. The lettering also references vintage apothecary labels and handwritten formulas. The illustrations are delicate, and the color palette draws from natural tones. These are pro-age, not anti-age, cosmetics: it’s not about staying young forever, but about aging with quality of life. Personal care should be a moment of calm for the soul and nourishment for the skin. These are some of the feelings that bring Bendita Planta to life, the Beloved Brand of this biocosmetic shop, created to nourish the skin and celebrate nature with calm, depth, and reverence.






“A truly beautiful and professional design, it turned out amazing! Yes, it’s exactly the face of our brand, and we’re so thankful. I completely fell in love with the illustrations, they’re so stunning I feel like getting them tattooed! They’re wonderful and reflect our ideas perfectly. The colors are also beautiful and definitely match the brand, nature is filled with these colors. The key words also fit perfectly! We’re very happy with this visual identity!!!”
Ada Lutz
Co-founder at Bendita Planta Biocosméticos










