Hello, we are Melina and Raphael.
We create projects that we affectionately call Beloved Brands.
Hello, we are
Melina and Raphael.
We create projects that we
affectionately call Beloved Brands.
BELOVED BRANDS MANIFESTO
Passion is a powerful and intense feeling. But winning people over is a responsibility. To touch the heart deeply, you have to be real and visceral.
Everybody wants to have a beautiful brand and an interesting name. We want more: we want to spark passions that touch the heart deeply.
To do this, you need to make your company’s authentic personality visible and make it shine. Passionate Brands give vibrant life, provoke emotions and transform people.
The result is the beginning of a lifelong love story between real people, from heart to heart.
Beloved Brand
Projects
Countries
Reached
Years of
Experience
Participations in
Awards and Biennials
WHAT WE DO
Feelings
True passion goes beyond aesthetics. You need to have deep conversations to achieve an emotional connection.
Words
The name is important, but it’s only part of the verbal identity. To win people over, your brand must speak their language.
Images
The logo shines with hand-picked colors and typography. The applications complete a visual repertoire that causes visceral feelings.
HOW WE DO
Deep collaboration
We like to get to know the companies and people we’re going to create for very well. Our goal is to make a real impact.
We are many
Two partners become many people, as we have a team of associates in different areas: printing, websites and more.
Efficient process
We have a defined methodology for creating. This ensures deadlines are met and allows us to deliver consistent results.
Respect for time
We serve online and asynchronously. We manage our time intelligently and the project gains in quality.
Melina Pettendorfer
Team
Melina ensures that the methodology is always optimized to deliver truly Beloved Brands.
Graduated in design at PUC-Rio, I did my master’s degree at the same institution and worked with big brands in agencies. But it was creating for small and medium-sized brands that I saw my eyes shine. Because I discovered that I could make a real difference in businesses made by people for people. There are already more than 150 brands created, since 2008, always reviewing the work process and improving projects.
Team
Raphael has a sharp eye, attention to detail and raises the level of Passionate Brands with each project.
Graduated in design at PUC-Rio, I did a postgraduate degree in Branding at IPAM in Lisbon. I worked with big brands and, in 2008, I became a partner in Carinhas. When I create for small and medium-sized brands, I have more freedom to deliver my best. In these almost 20 years, it is a satisfaction to see design positively impact smaller companies, made of real people.
Raphael Gomes