There are countless footwear options for women on the market, but many of them come at the cost of discomfort. Finding the perfect shoe can become a real pain, for the feet and for the mind. Amanaki was born with a focus on stylish, comfortable sneakers, and we created the brand’s identity from the ground up. As the brand gained visibility and a loyal customer base, it decided to expand its product line beyond sneakers. Now, Amanaki also offers loafers, sandals, boots, and more. The challenge was to communicate this expansion without losing the brand’s original essence.

The new positioning highlights style and comfort for any occasion. We designed graphic seals using a curvy, elegant typeface. The color palette is mature and minimalistic. The illustrations evolved along with the brand, now simpler, more refined, and focused on portraying the craftsmanship behind each design. The Amanaki client can now look at their full shoe collection and feel the thoughtful care put into every model. Every step of their journey will be light, comfortable, and stylish with strong, confident strides into every new chapter. These are some of the feelings that bring Amanaki to life, the Beloved Brand of this footwear e-commerce, created for woman to walk with style, comfort, and confidence through every chapter of life.