BELOVED BRAND | OPULIM
Children’s lives deserve to be celebrated with love, creativity, and magical moments full of joyful jumps.
SERVICES: STRATEGY, NAMING, VISUAL IDENTITY, COPYWRITING, AND COLLATERAL
LOCATION: RIO DE JANEIRO | BRAZIL
YEAR: 2023





Birthday parties and monthly celebrations are opportunities to celebrate life and create lasting memories. But how can you create a magical atmosphere without an overload of personalized items on the table? How do you avoid overused themes and repetitive characters? Whether at home, school, party venues, or outdoor spaces, every stage of a child’s life deserves to be celebrated. Opulim was born to create complete party experiences from décor and stationery to tablescapes, party favors, and more.
The creative concept of the brand begins with its name, which comes from “opulence,” derived from the Latin opulentia, meaning wealth, exuberance, and abundance. At children’s parties, that opulence is softened to fit inside their hearts and becomes Opulim, a name that also echoes magical-sounding words like pirlimpimpim or abracadabra. Opulim’s party themes are authentic, just like each child’s unique personality, whether they love astronauts, dinosaurs, forests, monsters, or something else entirely, they can make it their own. Simple geometric shapes sometimes appear clearly, like the moon, and other times more abstractly, like a curved line or an asterisk. This way, the same elements can spark endless imagination. The brand stands out as creative and original, not just a reproduction of tired commercial themes. Children’s lives deserve to be celebrated with love, creativity, care, and many magical moments full of joyful jumps. These are some of the feelings that bring Opulim to life, the Beloved Brand of this children’s party experiences, created to celebrate each moment with creativity, joy, and parties with wow factor!





“What an incredibly beautiful project!!!!! I’m completely in love and so excited to share it with the whole world!!! I wanted to look at every detail carefully. The brand turned out stunning. The taglines are also beautiful and really connected with the brand. I can’t stop admiring this project, it’s just so flawless! Seriously, the color palette is so elegant. And the typography? Gorgeous! The patterns, the applications, everything is genius!”
Cris Gil
FOUNDER OF OPULIM FESTAS UAU












