BELOVED BRAND | PLUMITA

Every child and teen deserves to be accepted just as they are. Psychotherapy helps them spread their wings and fly in their own, genuine way.

SERVICES: STRATEGY, NAMING, VISUAL IDENTITY, COPYWRITING, ILLUSTRATION & COLLATERAL

LOCATION: SÃO PAULO | BRAZIL

YEAR: 2024

Naming, branding and Visual Identity for Plumita

Children and teenagers can go through emotional challenges such as lack of focus, irritability, or fear when facing situations like their parents’ separation, sibling rivalry, or difficulties at school. During those times, parents often feel confused and even guilty. Is my child lazy? Disrespectful? On top of that, there are also conditions like ADHD, dyslexia, and autism. So where do you start? A child’s behavior isn’t always the parents’ fault and Plumita’s purpose is to help families discover, together, the path to emotional well-being for their little ones.

The brand’s creative concept is rooted in the idea that every child has their own unique way of being and deserves to be embraced for who they are. Behaviors can be explosive, confusing, or hard to interpret, tangled like a knot. That’s when respectful, well-informed professional support becomes essential in helping each child reach their full potential. With open dialogue, kindness, and lightness, we begin to see children take flight. These are some of the feelings that bring Plumita to life, the Beloved Brand of this Child and Adolescent Psychology clinic, created to nurture growth with care and imagination.

“It turned out so lovely! It really feels like me both the colors and the illustrations. I’m so thankful for all your dedication!”

Maíra Passaro

FOUNDER OF PLUMITA CHILD & ADOLESCENT PSYCHOLOGY

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