BELOVED BRAND | SENSACONNECT
Sensory toys offer children the opportunity to grow while playing joyfully with those they love most.
SERVICES: STRATEGY, VISUAL IDENTITY, COPYWRITING & COLLATERAL
LOCATION: SYDNEY | AUSTRALIA
YEAR: 2023





All parents want is to feel a strong and meaningful connection with their children. But how do you achieve that in a world full of distractions, flashy screens, and not enough time? The answer lies in play. It’s through play that children use their imagination, have fun, and develop. And there’s nothing better than doing that alongside the people they love most! That’s why SensaConnect was created — to make that connection easier. It all starts with the arrival of a magical box filled with objects of various textures like wood, stones, plastic, handmade playdough, and more. What comes next is the magic of connection.
The creative concept behind the brand is that seeing children’s bright eyes and busy little hands brings together the hearts of those who care and those being cared for. You can feel the connections forming, their senses activated, curious little noses, chatty mouths, and an overflow of excitement. These sensations turned into visual elements made of scribbles, lines, textures, crayon-like shapes, and marker-style drawings. They represent the discoveries, connections, and cognitive development of children as emotional bonds form. Sensory toys create opportunities for countless activities, and there’s joy in watching little ones grow right before your eyes while they play. These are some of the feelings that bring SensaConnect to life, the Beloved Brand of this kids’ sensory toys online shop, created to nurture affection and imagination through hands-on learning.






“The result was excellent!!!! We loved everything from the very beginning, and the clarity of your process made a big difference. Creating the brand was our first step, and after receiving the final result, we were sure we were on the right track. You captured everything we described with excellence.”
Nicole Schaffer
FOUNDER OF SENSACONNECT












