Tartiner’s passion is transforming top-quality ingredients into delicious nut and coconut butters. The spreads have a unique texture: ultra smooth. Almond, hazelnut, cashew, coconut, and 100% cocoa are the ingredients used. No added sugars, zero artificial sweeteners, oils, dyes, or preservatives, nothing but the essentials to guarantee flavor and good fats for your health. The labels were very similar and customers often confused the flavors, so it was time for the company to get a new brand and for each package to have its own personality.

The brand’s creative concept follows the flavor of the products. The handwriting slides over the paper, the strokes are clean and smooth, evoking the texture of the spreads, their unique trait. The ingredients become characters when they transform into spreads. More than just an almond, it passes through Tartiner’s hands and gains expression and personality. It then becomes “Amande.” Beyond the name translated or adapted into French, it also gains a face. The face has an expression of “contentment.” It relates to the person who eats delicious things, knows how to choose food wisely, and is inseparable from Tartiner products. These are some of the feelings that bring Tartiner to life, the Beloved Brand of this artisanal spreads, created to transform quality ingredients into products with a unique personality.