BELOVED BRAND | COZINHA DO PUDIM

A creamy, hole-free flan that unmolds easily, making you feel like it was just prepared right in your home.

SERVICES: VISUAL IDENTITY AND COLLATERAL

LOCATION: SÃO PAULO | BRAZIL

YEAR: 2022

Branding and Visual Identity for Cozinha do Pudim

Flan (or “pudim”) is the most common dessert in Brazilian homes. That unforgettable flavor is a symbol of abundant tables, joyful family days, many smiles, and warm memories. But it can also bring back a dreaded memory: unmolding the flan and seeing it crumble completely. In Brazilian Portuguese, “desenformar” means to carefully take a dessert like flan out of its mold or pan, a moment that can be tricky and full of suspense, since the dessert can break or lose its shape. Cozinha do Pudim was born to deliver the perfect flan, creamy, smooth, hole-free, flavorful, with fluid syrup and guarantee a worry-free unmolding experience.

The brand’s core idea comes from a nostalgic feeling, using as its symbol a tile pattern found in many Brazilian kitchens, especially those that remind people of childhood and their grandparents’ homes. The brand also features cute, simple illustrations of different flan flavors. Each flavor illustration includes its matching syrup, suggesting the product’s versatility. The illustrations have geometric shapes to recall the flan after a perfect unmolding, firm and creamy, without bubbles or crumbling. Flan fits perfectly with Sunday lunch, Easter, Christmas, birthdays, family gatherings, or corporate events. Enjoyed chilled, it’s great any time of day! Actually, nobody needs an excuse to eat “pudim”. These are some of the feelings that bring Cozinha do Pudim to life, the Beloved Brand of this pudim expert, created to deliver perfect flan and a smooth unmolding experience.

“I want to say I’m in love! Your slogan does justice to the name. I showed the presentation to many people and everyone loved it unanimously!!! The idea of the tile, because flan was born in Portugal, really evokes that essence. I even cried with emotion!!! Truly, I’m enchanted and it’s no coincidence I chose you 5 years ago!!! Thank you for perfectly understanding the essence of my project.”

Kamila Takaki

OWNER OF COZINHA DO PUDIM

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