Caring for brands has been at the heart of our studio since 2008. From the very beginning, we’ve believed that good design is born from a combination of deep listening, method, and strategy. In 2022, we had the chance to put this belief to the test once again: we submitted two of our projects to the Brasil Design Award, the most important design award in the country and we were thrilled to see both of them named as finalists. For the first time, we also entered a project in the Naming category, a meaningful recognition for those of us who dedicate time, research, and great care to the process of creating brand names.
“The Brasil Design Award is the leading design award in Brazil. It is organized by ABEDESIGN, the Brazilian Association of Design Companies.”
ABEDESIGN
What is the Brasil Design Award?
Held annually since 2009, the Brasil Design Award is organized by ABEDESIGN (Brazilian Association of Design Companies). According to the association, the award exists to recognize and highlight the creative and innovative power of design in the Brazilian economy. Over the years, it has become the most prestigious design award in the country. The 2022 theme was “No Borders for Brazilian Design”. As stated by Gabriel Lopes, the award’s president, “Transformation is the word that best defines the essence of this event. It reflects how design has the power to shape and transform the world around us. Brazilian design stands out for its innovative, creative, and problem-solving approach.”
+ Also Read – We debuted at the Brasil Design Award with two bronze medals!
The 2022 Brasil Design Award embraced the theme “No Borders for Brazilian Design”, celebrating the transformative power of creativity and innovation.
Two Projects Selected and We Couldn’t Be Prouder
Un 2022, the Brasil Design Award received 1,670 eligible submissions from different regions of the country. Of those, only 554 were selected for the shortlist. In other words, just over 30% earned a spot among the finalists, carefully chosen by a highly qualified jury. And what a jury! As the award’s president put it, “At BDA 2022, we had the honor of presenting a majority-female jury, led, for the first time, by category presidents who were all women, representing the diversity of Brazilian women around the world. This initiative highlighted the importance of recognizing female talent in the field of design.” It was a deeply meaningful recognition, led by an incredible team that evaluated each project with both technical expertise and sensitivity. Every shortlisted project received the official “I was shortlisted 2022” seal and we’re beyond proud to say that two of our projects made it into this very special list.
+ Also Read – Use Your Own Name for Your Business or Create a New One?
Naming on the Shortlist: A Dream Come True
Ever since we started working with Naming, we dreamed of the day one of our projects would be recognized in a national award. Naming is such a delicate and essential part of building a Beloved Brand, so seeing Herdei o Look (“I Inherited the Look”) in the shortlist was a milestone with a special kind of joy. And the happiness didn’t stop there: we were also nominated in the category closest to our hearts, the one that has guided our work from the very beginning, Brand Design. The Botané project made the shortlist, carrying with it the full essence of a brand built with listening, truth, and deep care. Being among the finalists in this category, alongside studios and projects we admire so much, is a feeling hard to put into words. It’s the kind of recognition that touches the heart of anyone who sees design as a way to transform and enchant.
+ Also Read – Naming Your Brand Is Like Naming a Baby (or a Pet)?
Herdei o Look
A luxury thrift store created to reshape how we think about fashion, consumption, and emotional connection. The name we created, Herdei o Look, which translates to “I Inherited the Look”, was inspired by heirlooms that carry stories. The visual identity brings this concept to life with elegance and strength. The project was shortlisted in two categories: Naming and Brand Design for Small and Medium-Sized Businesses.
The Herdei o Look brand was a finalist in the Naming and Brand Design categories. See the full project.
Botané
A deli and café based in Blumenau, Brazil, that brings nature to both the plate and the brand. We created a visual identity with a botanical soul and artisanal touch, one that invites people to slow down and savor. The project was a finalist in the category Brand Design for Small and Medium-Sized Businesses.
The Botané visual identity was selected in the Brand Design category. See the full project.
Beyond Awards
We know that medals aren’t everything. What truly matters is the real impact design has on businesses and people. But taking part in the BDA is also a chance to pause and reflect on what we’ve created, to celebrate the meaningful encounters with every client who trusts our process and our ability to listen, and to say, proudly: small businesses deserve a place among the biggest names in design. Our thanks to the ABEDESIGN team for organizing the award, to the jury for every thoughtful selection, and most of all, to the entrepreneurs who believe in our work. None of these stories would exist without them.
+ Also Read – Branding: What Does It Have to Do with My Small Business?
And what about your brand? It deserves to be celebrated too. We believe that every business born from purpose and truth deserves a visual identity that moves people, creates connections, and tells its story with clarity and beauty. Let’s build that brand together, it will be a joy. Ask us for a proposal!