Methodology

5 de June de 2025

How Is a Brand Strategy Born? Our Step-by-Step Methodology

“I want a beautiful brand, one of those that makes people fall in love with…

Melina & Raphael

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5 de June de 2025

Why We present a Single Brand Concept (Not Three Versions)

“But how many brand options do you show in the presentation?”. Many people imagine that…

Melina & Raphael

https://carinhas.com.br/wp-content/uploads/2022/05/portfolio_carinhas_zaete_interior2_high.jpg 2400 1350 Melina & Raphael Melina & Raphael https://secure.gravatar.com/avatar/91b8ea1bd2335a192c40f8b6d54b87e38b1e0a8690be4c2dfc76305c9e9867fd?s=96&d=mm&r=g 5 de June de 2025 13 de March de 2026

5 de June de 2025

I Didn’t Approve the Brand Created for My Business. Now What?

“Panic mode: You’ve just received the brand you hired for your business and… you hate…

Melina & Raphael

https://carinhas.com.br/wp-content/uploads/2021/11/header_casal_escritorio.jpg 2400 1350 Melina & Raphael Melina & Raphael https://secure.gravatar.com/avatar/91b8ea1bd2335a192c40f8b6d54b87e38b1e0a8690be4c2dfc76305c9e9867fd?s=96&d=mm&r=g 5 de June de 2025 13 de March de 2026

3 de June de 2025

Live meetings: what if they weren’t necessary?

“Shall we schedule a meeting? What times are you available?”. This question seems harmless, but…

Melina & Raphael

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2 de June de 2025

How does a visual identity come to life? Our methodology step by step

“To create a brand and visual identity, do you just wait for ideas to appear?”…

Melina & Raphael

https://carinhas.com.br/wp-content/uploads/2023/02/carinhas_portfolio_afinello_1_HIGH2.jpg 2400 1350 Melina & Raphael Melina & Raphael https://secure.gravatar.com/avatar/91b8ea1bd2335a192c40f8b6d54b87e38b1e0a8690be4c2dfc76305c9e9867fd?s=96&d=mm&r=g 2 de June de 2025 20 de March de 2026

How Is a Brand Strategy Born? Our Step-by-Step Methodology

Why We present a Single Brand Concept (Not Three Versions)

I Didn’t Approve the Brand Created for My Business. Now What?

Live meetings: what if they weren’t necessary?

How does a visual identity come to life? Our methodology step by step

We’re a branding and design studio specialized in creating brand strategy, naming, verbal and visual identity. Projects we lovingly call Beloved Brands.

talk to us at [email protected]