The Brazilian French roll is a staple bread present in everyday life across Brazil. It carries comforting childhood memories with every bite. Now imagine being diagnosed with gluten intolerance or celiac disease and thinking you’ll never enjoy this delicious bread again, especially since gluten-free alternatives tend to be dense and heavy. After many tests, a bread was born with a crispy crust, soft crumb, and typical aroma, gluten-free, free from cross-contamination, and lactose-free. From there, other recipes were developed such as pizzas, cakes, savory snacks, and more within the bakery and confectionery universe. A completely gluten-free bakery, with no risk of cross-contamination, was born and needed a name and a brand.

The brand starts with the Naming project. “Fatéri” is a Latin word that means “they admit”. In other words, it means: allow, enable, tolerate, consent, welcome, recognize, accept. In this case, the welcome refers to people with gluten intolerance. The word sound also reminds of “fraternal,” giving the idea of brotherly, affectionate, friendly, cordial. The logo is handwritten, showing friendship and warmth. The symbol hides breads in its shapes, as well as other illustrations depicting children enchanted by Fatéri’s treats. Besides serving celiacs and intolerant people, the products please the palates of customers without restrictions. A gluten-free life without losing the pleasure of eating that warm, crispy, fragrant bread is possible. These are some of the feelings that bring Fatéri to life, the Beloved Brand of this gluten-free bakery, created to offer delicious, safe, and joyful gluten-free breads and treats for everyone to enjoy.