Some situations, like constant forgetfulness, raise alarms for the whole family, whether in children, adults, or elderly people. Feeling unfocused and unable to concentrate on simple age-appropriate tasks, such as taking a shower or tying shoelaces, can also be unsettling. The good news is that timely intervention can be the path to recovering these functions, as well as support following ADHD or ASD diagnoses. Afinello is a clinic offering psychological services focused on cognitive stimulation.

The creative concept starts with the name, which uses the verb “afinar” (to tune in Portuguese) with the intention of fine-tuning certain skills for a better quality of life. This process happens through various “links,” whether among professionals, the patient, and their family. The symbol is an element found in musical scores, similar to an asterisk. It is a pedal mark, used especially by pianists, indicating to release the sustain pedal. In Afinello’s symbol, this asterisk is finding its own balance, just like the people seeking treatment. It has higher and lower parts, like a sound that still needs tuning to find its shape. The illustrations use simple shapes like those in games and playful activities performed during therapy sessions, evoking a stimulating feeling of joy and optimism. These are some of the feelings that bring Afinello to life, the Beloved Brand of this clinic focused on cognitive stimulation, created to restore autonomy and self-esteem with care and optimism.