BELOVED BRAND | BENDITA CHAMA
Charcoal-grilled burgers with creative recipes and that irresistible smoky flavor.
SERVICES: REBRANDING, NAMING, VISUAL IDENTITY, COPYWRITING, ILLUSTRATION AND COLLATERAL
LOCATION: ACRE | BRAZIL
YEAR: 2020





A premium beef blend, grilled over charcoal, takes the flavor of the burger to a whole new level. Add high-quality fillings, colorful brioche buns, and bold toppings like fried banana, barbecue onions, or crispy bacon. It’s almost a miracle! The company not only prepares the whole feast at the client’s home, bringing their own grill, but was also taking a new step: launching a food truck.
It all starts with a compound name. Bendita Chama means “Blessed Flame” in Portuguese. The “flame” (chama) is what gives each creative recipe its signature smoky flavor. The word “bendita” (blessed) expresses gratitude, as in a prayer, and at the same time highlights this special difference. The logo “Bendita Chama” was crafted letter by letter, with thick strokes that resemble grill bars. Beside the word “chama,” two small flame shapes rise, positioned like angel wings, connecting visually and symbolically to the meaning of “blessed.” Each ingredient was illustrated to show an explosion of flavor, the kind that makes you want to say grace before every bite. These are some of the feelings that bring Bendita Chama to life, the Beloved Brand of this flame-grilled burger house, created to celebrate smoky flavor with creativity, personality, and a nearly divine touch.






“We loved everything. We’re impressed and moved!!! Thank you so much for making this dream come true with us. We want to thank you for the entire experience, it was amazing. The project met all our expectations. It matched our business and reflected a bit of our personalities, too.”
Sibelle and Willian Leite
CO-FOUNDERS OF BENDITA CHAMA












