BELOVED BRAND | CATAPULLE

A marketing boost that will catapult small businesses toward growth.

SERVICES: NAMING, VISUAL IDENTITY, COPYWRITING, ILLUSTRATION AND COLLATERAL

LOCATION: CEARÁ | BRAZIL

YEAR: 2020

Only those who run a small business know how much work it takes. Along the way, many questions arise: how do I communicate with my client? How can I sell more? Do I really need a business plan? What is the next step for my small business to grow? The company’s idea is to teach marketing to small businesses in an uncomplicated way. So that small companies can build their own growth strategies and put them into practice.

The creative concept starts with the name, an adaptation of “Catapulta” (Catapult). It conveys the feeling that the company will take big leaps in quality. In the logo, the movement that takes the company to the next level is represented by the yellow circle, flying upward with the company. The growth was so powerful that the movement impacted the letters “Cata” in the word, which are distorted by the passage of this “rocket” that the company became. The word “Catapulle” as a whole is also affected, as it is tilted. The catapult appears in a schematic drawing that reflects the courses offered: a combination of theory and practice. It highlights key points to build your own catapult and propel your business forward. These are some of the feelings that bring Catapulle to life, the Beloved Brand fot this marketing for small businesses consultant, created to empower growth through simple, practical strategies.

“The names created were innovative proposals and very well thought out! You exceeded my expectations. You didn’t deliver what I imagined, but what my business truly needs to position itself strategically in the market. I loved it and I’m very satisfied with all the work developed for my brand, the attention, and professionalism throughout the entire process!”

Willian Campos

OWNER OF CATAPULLE

Catapulle é um nome que criamos com a tagline “marketing para crescer”.
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