BELOVED BRAND | CRIZÁLI
Buildings with effective waterproofing offer a safe and comfortable environment for their residents, like a cocoon.
SERVICES: NAMING AND VISUAL IDENTITY
LOCATION: RIO GRANDE DO SUL | BRAZIL
YEAR: 2023





Buildings should offer a safe and comfortable space for the people who live in them, like a cocoon. To achieve this, several systems must work together: architecture, landscaping, structural design, plumbing, foundation, and more. But there’s one often-overlooked element that can compromise the entire project with leaks, stains, and even irreversible damage. Crizáli is a pioneer in applying BIM technology specifically to building waterproofing projects.
The brand’s creative concept starts with its name, inspired by the idea of protection and layering. The word “Crizáli” comes from “chrysalis,” the third stage in a butterfly’s life cycle, when it is wrapped in a protective casing like a shield, allowing it to fully develop. The name was adapted to create a distinctive, strong identity. Crizáli provides everything a construction project needs for precise and effective waterproofing. This protective “cocoon” ensures a dry, safe, and comfortable home for its future residents. Each letter of the logo was designed to reflect geometry, precision, and solidity. The symbol conveys the feeling of layered protection while visually tying back to the brand name. Just like the chrysalis, these layers keep the interior of a building dry and comfortable. These are some of the feelings that bring Crizáli to life, the Beloved Brand of this 3D waterproofing consultant, created to blend precision and protection with a hint of poetry, ensuring dry and safe homes.





“I loved your work. I liked the colors, elegant and different from what we usually see. We nailed it!”
Aline Lima
PARTNER AT CRIZÁLI 3D WATERPROOFING








