Skin problems can be deeply stigmatizing, a small lesion can bring immense physical and emotional distress. But do you really need to spend hours on skincare and buy dozens of expensive products to have healthy skin? What if people could take care of their skin in a simple and effective way, where each product has multiple functions? That’s the idea behind Förena, and the brand needed a name and visual identity to bring it to life.

The name starts with the Swedish word “Förena,” meaning to unite, combine, bring together. In this case, it represents combining advanced technology with everyday practicality through multifunctional products. The logotype is a strong handwritten signature, marked by bold, confident strokes. The period at the end symbolizes an efficient routine, with just the essential products, period. The visual language includes graphic elements that reflect the brand’s core ideas: one product delivering many results, cutting-edge technology, science, innovation, and practical use for a straightforward skincare routine. These are some of the feelings that bring Förena to life, the Beloved Brand of this skincare online store, created to combine advanced science and simplicity in one powerful product.