Beloved Brand | Piece of Paper

A fine stationery shop where a simple piece of paper transforms into ideas that come to life.

SERVICES: REDESIGN, VISUAL IDENTITY, COPYWRITING, ILLUSTRATION, AND COLLATERAL

LOCATION: RIO DE JANEIRO | BRAZIL

YEAR: 2019

Branding and Visual Identity for Piece of Paper

A piece of paper, whether a notepad, a notebook, or even a napkin, can be many things. It can hold the most incredible idea of a lifetime or a simple to-do list that lifts a weight off someone’s shoulders. Piece of Paper was born with the purpose of crafting stationery materials with perfect finishes down to the last millimeter.

The creative concept behind the brand draws inspiration from the precision of a craft knife cutting paper. The words in the logo form incisions outlined in black edges. The letters have perfect geometry, while the word “of” represents the creative and human side. Thus, the brand’s visual identity is the perfect combination of precision and a personal touch. Pieces of paper join a playful image of a minimalist kite, symbolizing ideas taking flight. At Piece of Paper, it is believed that putting ideas, thoughts, and memories on paper is the first step to bringing them to life. For this, every stage of producing the stationery items is handled with great care. These are some of the feelings that bring Piece of Paper to life, the Beloved Brand of this fine stationery shop, created to combine precision and care so ideas can take flight.

“We are beyond surprised with the result! It was everything we wanted and so much more! We couldn’t stop looking at the presentation and showing everyone with a big smile on our faces! We are already eager to start printing the brand on our notebooks. Such beautiful and quality work from you! We are in love, it’s a dream to have such a complete, well-made brand that truly reflects who we are.”

Teresa and João Savino

OWNERS OF PIECE OF PAPER FINE STATIONERY

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