BELOVED BRAND | RESERVA PENEDO

It’s like being welcomed into your best friends’ home, with an unforgettable breakfast accompanied by light conversation.

SERVICES: VISUAL IDENTITY AND COLLATERAL

LOCATION: RIO DE JANEIRO | BRAZIL

YEAR: 2009

Reserva Penedo: Branding and Visual Identity

Reserva is a Portuguese word that means “reserve” or “nature preserve,” reflecting the close connection to nature in the experience offered. Reserva Penedo is located in a charming mountain village in the state of Rio de Janeiro, Brazil. Known for its beautiful natural surroundings, waterfalls, and cozy atmosphere, Penedo is a popular destination for those seeking relaxation, nature, and a peaceful retreat from city life. Reserva Penedo is a place thoughtfully designed for relaxation. Its charm offers a stay experience created to delight both the eyes and the heart. One of the highlights is the abundant, homemade breakfast, as if prepared by friends. The team is always nearby, providing warmth and light conversation.

The creative concept starts with caring for every tiny detail. That’s why the symbol represents nature under a microscopic view, as if it were possible to observe the patterns and symmetries of plants so closely that the result becomes a mandala visible to the naked eye. The mandala resembles a flower. Thus, the brand carries the feeling of observing and feeling part of nature in a full forest reserve. And with that, finding balance among mind, body, and heart. Charm in every detail, with simplicity and comfort. These are some of the feelings that bring Reserva Penedo to life, the Beloved Brand of this nature retreat, created to offer charm in every detail with simplicity, comfort, and a deep connection to nature.

“Our design came even before the inn was built. Our identity was a game changer. When the result arrived, it was much better than we imagined. We always thought it would be something different, that it would make a difference in our business, but it was so much more!”

Karine and Maninho

PARTNERS AT RESERVA PENEDO

photos: carol lá lach

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