Beloved Brand | Almadoré

Chocolate with soul, genuinely Brazilian, made by many hands from north to south.

Services: naming, visual, copywriting, illustration and packaging

Location: Rio de Janeiro | Brasil      Date: 2020

Awards: SELECTED FOR THE 14TH BRAZILIAN DESIGN BIENNIAL 2024 IN THE NAMING CATEGORY

BRONZE MEDAL AT THE BRASIL DESIGN AWARD 2021 IN THE PACKAGING CATEGORY

Starting from an immersion in a cocoa farm in southern Bahia, the company was born to create a bean-to-bar artisanal chocolate, with cocoa directly from the Cabruca agroforestry system. It needed a name, visual identity, and packaging that would convey the pride of making a genuinely Brazilian product and the very high quality of the ingredients. In addition, the wholehearted involvement of the people, from the raw material respectful of the environment and those who produce it, to the final product, also deserved to be highlighted. The result is a smooth chocolate with an authentic flavor to be savored by true chocoholics.

Almadoré is proud to be Brazilian and passionate about chocolate. The name reflects respect for the entire production chain, from the cultivation of cocoa, originating in southern Bahia in a sustainable system, to the consumer who tastes the chocolate. The choice of the indigenous word “oré” reinforces the commitment to and respect for Brazilian culture, combined with Portuguese word “alma” (soul). The packaging shows the unique feeling of tasting a bean-to-bar chocolate made with quality cocoa. It’s like going to a private world while enjoying a remarkable flavor. The characters hold the chocolate bar in the same way as holding a cell phone. In this case, making a more interesting exchange: the phone for an artisanal chocolate. These are some of the main features of the Beloved Brand Almadoré, Chocolate of Origin.

“Beautiful, impressive, and passionate work (indeed)! Melina and Raphael managed to create something completely different from what I’ve ever seen and at the same time with an easily recognizable identity. I even got emotional when I saw the brand for the first time! I am sure that the Almadoré brand and its visual communication are one of the strengths of my company. It’s worth the investment!”

Ana Pott

Owner at Almadoré

photos: carol lá lach

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