Finding the way to study abroad is not always easy. How to choose the ideal educational institution? Which country to go to? How to get a visa safely? Mapa is an agency with extensive knowledge of countries and institutions where Peruvian people can study and work at the same time. Thus, it creates a tailor-made map for each dream. The visual identity no longer represented the company, which needed a strategic vision to grow.

The creative concept of the brand is based on the idea of presenting people with an easy-to-understand map. Each letter of the logo was designed with the idea of using maps as a reference. The most important thing was to avoid complex drawings, full of unnecessary information. And instead bet on a very simple map to interpret, with straight lines and easy-to-understand “borders”. It is possible to see the “territory” that each letter occupies clearly and imagine yourself walking and living in it. In addition to the logo, other geometric elements make up the visual identity. This is a reflection of what Mapa does: it analyzes and studies complex and peculiar places and simplifies them for its clients, delivering maps that will be the path to their new life abroad. These are some of the main features of the Beloved Brand of Mapa, St, Estudios en el Extranjero.