“Super Vegan” is a combination of words full of energy! A force that communicates: we like chocolate and we will not rest until we fulfill our mission: to deliver cruelty-free chocolates to the world. The challenge was to maintain the idea of animals as a league of illustrated superheroes, but to update the illustrations for a more professional moment.

The creative concept of the brand had the energy of the name as a starting point. For this reason, it has elements such as lightning bolts and straight and asymmetrical lines. From there, a personality and identity was created for the super league of animals: little monkey, little squirrel, little kitten and the classic little fox. Therefore, the rays are around the logo and also the heroes, showing all their power and energy. In common, they have the heart in the chest. A sign that they fight with strength for love for animals, people and the planet. The new identity comes to start a new, more mature and organized era, without losing the cuteness. These are some of the main characteristics of the Beloved Brand Super Vegan, cruelty-free chocolate.