A bakery that respects the rhythm of the ingredients and delivers the most loved breads. Its specialty is making breads with the unmistakable flavor of natural fermentation. It also delivers high-quality pastry. The idea of the new brand comes at the moment of consolidating the company as an artisanal bakery through a Branding strategy that reviewed from the product mix to the visual presentation. For this, the “darling breads” were the highlight in all communication.

The creative concept of the brand starts from the delicacy of flavors of natural fermentation. The symbol is a heart made of baguettes, that connects with the name “Chéri” (darling), which refers to the bread, that easily becomes the darling of customers. Following the same style of the symbol, the products are presented with a rustic visual. In each case, the formats and decorations change, helping people to understand the options available. In addition, illustrations show people holding breads that look huge. In other words, the “Le Petit” (The little) is a loving adjective, since these are not tiny products, but breads that have a large space in the hearts of customers. These are some of the main characteristics of the Beloved Brand Le Petit Chéri, artisanal bakery.