BELOVED BRANDS MANIFESTO
Passion is a powerful and intense feeling. But winning people over is also a responsibility. To deeply touch the heart, it’s necessary to be real and visceral.
Everyone wants a beautiful brand and an interesting name. We want more: we want to spark passions that resonate truly.
To achieve this, we believe it’s essential to make your company’s authentic personality shine. Beloved Brands bring vibrant life, provoke emotions, and transform people.
The result? The beginning of a lifelong love story between real people, from heart to heart.
Beloved Brand
Projects
Countries
Reached
Years of
Experience
Participations in
Awards and Biennials
WHAT WE DO
Feelings
Creating true brand love goes beyond visual appeal. It takes deep conversations, attentive listening, and a thoughtful process to build a real emotional bond between your brand and your audience.
SERVICES
strategy, brand heart, brand universe, positioning, brand platform, dream client profile, attributes and personality
PROCESS
Through an immersive approach, your company will gain a clear and powerful brand strategy. And most importantly, a well-crafted value proposition designed to spark true connection and brand love.
Words
The name matters, of course, but it’s only one part of your verbal identity. To truly connect, your brand needs to speak the language of the people it wants to captivate.
SERVICES
naming, tagline, tone of voice, brand statement, brand manifesto, key messages
PROCESS
We craft names that are creative, legally available, and made to spark brand love. We define your brand’s tone of voice so your company can always speak with clarity. Key messages and a moving brand manifesto make your communication truly powerful.
Images
Handpicked elements make important feelings visible. This repertoire comes to life in brand experiences capable of evoking visceral emotions.
SERVICES
brand, visual identity, redesign, logo, symbol, packaging, colors, typography, illustration, corporate materials, business cards, posts, packaging, uniforms, brand experiences
Process
The logo shines through colors, typography, and other carefully chosen elements that make up a unique repertoire. And the Beloved Brand enchants when applied to packaging, business cards, various objects, posts, and much more.
HOW WE DO
Deep collaboration
We take the time to truly get to know the companies and people we work with. Our goal is to make a real impact, one that goes beyond expectations.
We are many
Two partners become many people, thanks to our team of trusted specialists in various fields, such as printing, website coding and more.
Efficient process
We follow a well-defined structured process that involves deep immersion, ensures we meet deadlines and deliver consistent, high-quality results.
Respect for time
We work online and asynchronously, managing our time wisely. This approach enhances the quality of the project, while respecting everyone’s time.
Melina Pettendorfer
Team
Melina ensures that our methodology is always optimized to deliver truly Beloved Brands.
Graduated in Design from PUC-Rio, I also completed a Master’s degree at the same institution and have worked with major brands in agencies. But it was when I started creating for small and medium-sized businesses that I truly found my passion. I discovered I could make a real difference in businesses made by people for people. Since 2008, I’ve created over 150 brands, always refining the process and delivering increasingly Beloved Brands.
Team
Raphael has a sharp eye, a keen attention to detail, and takes each project to the next level.
Also a PUC-Rio graduate in Design, I further specialized with a post-graduate degree in Branding at IPAM in Lisbon. Early in my career, I worked on projects for large corporations. But in 2008, I became a partner at Carinhas, and it’s here that I truly found my calling. Working with small and medium-sized businesses allows me to fully unleash my creativity and deliver my best work. After nearly 20 years, it’s deeply fulfilling to see design have a positive impact on businesses that are truly built by people.
Raphael Gomes