Beloved Brand is the affectionate name we give to the strategic visual identity projects we create here. For us, a Beloved Brand goes far beyond a beautiful logo: it is born from a solid strategic foundation, goes through name creation, takes shape visually, and unfolds in all the experiences your company offers. Everything is designed to enchant and win over your dream client.

This expression emerged when we wrote the e-book “Beloved Brands”, gathering inspiring client stories and practical tips for entrepreneurs. The concept caught on, inspired our web series, and soon became synonymous with our way of working. In 2020, Beloved Brands officially became our registered trademark at the INPI, and since then, that’s how we refer to each project created with strategy, creativity, and emotion.

To make your brand truly beloved, the first step is to build a solid foundation: have clarity about what your company does, for whom, and why. Before thinking about visuals, it’s essential to understand the purpose, differentiators, and ideal audience of your brand. Only then will the visuals and communication reflect your business’s essence and create genuine connections with those who matter most. Want to know where to start? We’ve prepared a special article with practical tips to take the first steps: How to Build a Beloved Brand? First Steps. It’s worth reading!

If you feel your brand isn’t enchanting as you’d like, it’s a sign to reconsider some aspects. The first step is to kindly examine what’s missing: does the visual identity no longer represent your essence? Or perhaps there’s a lack of clarity about the purpose and ideal audience?

To help at this moment, we’ve compiled some articles that can inspire you to see your brand differently and understand the next steps:

• Is My Brand Looking Good? How to Evaluate Your Company’s Visual Identity
• To Rebrand or Not to Rebrand, That Is the Question
• How to Build a Beloved Brand? First Steps
• Brand Strategy: What It Is and Why Your Business Needs One
• Branding: What Does My Small Business Have to Do with It?

If you want to delve deeper, check out more articles on our blog or contact us! Our process always starts with the strategic phase to ensure your visual identity truly expresses your company’s strengths and qualities. We’re here to help: [email protected].

Hello, nice to meet you! We are Melina and Raphael, passionate about design and branding, and partners since 2008. We help small and medium-sized companies create brands that truly enchant: those that are not only seen but felt. Oh, and we’re life partners too: together since 2006, we got married in 2010. That’s right, we started working together even before getting married!

Graduates in Design from PUC-Rio, with specializations and extensive experience, we’ve served clients in Brazil and worldwide. What drives us is understanding your story and transforming your dreams into a Beloved Brand, tailor-made for your company. For us, a brand isn’t just a beautiful design; it’s about telling who your company is, building an emotional connection with the right people, and fostering genuine relationships. If you’d like to know more, explore the “About” page or reach out at [email protected]. We’re here to create, together with you, a brand that goes far beyond visuals.

We’ll communicate in a simple, practical, and entirely online manner: in writing, using tools that facilitate our exchange, and, of course, the good old email ([email protected]). This way, everything is recorded, and you can follow each step calmly, at your own pace. We’re here to make your life easier and turn this process into an enjoyable and stress-free experience!

We believe this way of communicating makes everything lighter and more relaxed, without the pressure of constant live meetings. You read, think, respond when you want, and we build the brand together, with care and attention. If you’d like to understand better, we have an article that explains everything: Live Meetings: What If They Weren’t Necessary? The Advantages of Asynchronous Communication.

The most honest answer is: it depends. The cost of a Beloved Brand varies because each company has a different story, moment, and size. More important than the price is feeling that it’s time to take this step: when your brand needs a new look, more aligned with who your company is and the dreams you want to achieve.

If you feel this is the moment, just fill out this form with some information about your business. We’ll then send a proposal with a budget tailored to your reality. But if you want to reflect more on this investment, it’s worth reading our article: Cents or Millions? How Much Should I Expect to Pay for a Brand Design?

Developing a Beloved Brand is a process done with care and attention, and it usually takes about 40 to 50 business days from the contract signing to the delivery of the final files. We have a well-defined step-by-step process, with stages ensuring each detail is thoughtfully considered.

But each project is unique, and the time may vary depending on your company and needs. Therefore, the best way to know what works for you is to talk to us! Tell us a bit about your story and what you need, and together we’ll find the ideal solution. Want to start? Request a proposal and let’s chat!

You’re in the right place! We work on Naming projects that go far beyond choosing a pretty name, it’s a strategic task that needs to delight your clients and also be eligible for registration with the INPI (Brazil’s trademark office), to protect your brand.

That’s why our projects combine creativity and legal safety, with the support of a specialized attorney to make sure your name is unique and protected. Want to see some examples of what we’ve already created? Take a look here. If you’re ready to take the first step toward finding the perfect name for your business, request your proposal here. Let’s create a name that makes people truly fall in love with your brand!

We totally understand the excitement of wanting your brand ready as soon as possible, it’s a sign that your business is full of energy and ready to go! But creating a Beloved Brand is a process that calls for calm, care, and attention to every detail. After all, this identity will stay with your business for years and deserves to be built with love, not rushed.

Around here, we prefer to move at the right pace to make sure your brand has everything it needs to truly connect. If you’re on a tight deadline, just let us know the reason when you request your proposal. We’re always open to talk and think together about possible paths, without compromising the quality and care your project deserves. Let’s create something amazing, the right way and at the right time for you!

Right now, we’re fully focused on creating Beloved Brands from the ground up, diving deep into the essence of each business and developing everything from scratch. Because of that, we don’t move forward with applications or materials for brands created by other professionals.

But if you feel your brand needs a fresh perspective or you’re thinking about a complete redesign, starting with strategic groundwork and going all the way through creation, we’d be happy to walk alongside you in this new chapter. Just tell us your story and request a proposal. Let’s talk?